Himfr.com reports Google will compete against Baidu in mobile search
According to Taiwan's "Economic Daily", the world's dominant Internet search engine Google (Google) will be held in Beijing this week, mobile Internet platform to explain the law, it is the former president of Google Greater China Kai-fu Lee after the departure of Google in China for the first time large-scale activity, reported that Google's success in the Chinese mainland market, in this in one fell swoop.
Google holds more than 65% of the world's personal computer network search engine market, but in the second quarter personal computers in China search market share is only 29% of mainland China is not only far behind Baidu's 61.5%, in fact, Google has from the Chinese mainland market income, Google accounted for only 2% of global revenues.
Reported that, in the era of Kai-fu Lee, Google made efforts to implement the localization in China, in order to speed up the localization of Google China, Google China's investment in country fair, Thunder, 265 and other companies, but also with China Mobile sign mobile search deal, but this kinds of "cash-for-flow, rapid increase in market share" strategy may not get all the high-level recognition of Google's headquarters, making Kai-fu Lee's departure, are not so familiar with the inner workings of Google people, there are too many accidents.
Many institutional investors are not optimistic about Google have the opportunity to Baidu in China's mainland market toppled, but the mobile Internet platform, Google renewed glimmer of hope. The hope lies in China with more than 600 million mobile phone users a huge, far more than 320 million personal computer users who, as of June this year, mainland China about 155 million people will use mobile Internet, including at least 4,000 million people had used mobile Web search.
The second quarter of this year, China Mobile search volume rate of 120% increase quarter of next year, the scale of China mobile advertising industry will reach 1.5 billion yuan, Google and Baidu's current mobile Internet search market in mainland China have equal shares, each about 26% market share, indicating Google search field in China's mobile Internet access to obtain control over the opportunity much larger than a personal computer.
While the mobile search business model is unclear, but Google and Baidu are eager to fight for this group and young groups, have been offering free use of maps on mobile phones, games and read news, Google also launched Android cell phone operating system used in , due to the core of personal computers Google paid search ad business, the growth rate is slowing, Google if not in this to win the mobile Internet search wars, and some even fear of falling share prices in recent years become "eBay second" .
